100 Years
of Trademark

For the 100th anniversary of Mercedes-Benz's iconic star trademark, we created a social campaign that celebrates its global impact.

In the 60-second film, we honored the star's pop-cultural legacy, heritage, and future vision. With a clever mix of technical drawings and modern visuals, developed together with motion designer Vincent Dumond, sound design by Studio Teiwas, and the help of many creatives, we created another benchmark for the brand. Here's to the 100 years.