THE RISE OF
THE G-CLASS
Brand CampaignOnce a G-Class, always a G-Class.
Iconic since 1979: the G-Class has stayed true to itself for over 40 years, while seamlessly adopting groundbreaking innovations. In 2024, it embarks on its next journey: for the first time, the G-Class comes as a fully electric vehicle.
Our campaign celebrates this milestone, staging the icon as an unstoppable power as it conquers new terrains and rises to new heights.
Conquering your own Everest.
In an impressive collaboration, the Mercedes star brings another star on board: Bradley Cooper. As the electric G-Class conquers perhaps the most impressive peak, Bradley talks about the challenges of constantly surpassing yourself and setting your sights on new impossible goals.
_The Rise of Electric.
_ The Rise of Thrill.
_ The Rise of Adventure.
_CAMPAIGN STILLS
Agency
antoni garage GmbH & Co. KG x team x (Omnicom)
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Gün Aydemir, Christian Kies
Creative Direction: Augusto Santos, Mathias Wilke
Art Direction: Tatiana Pakhmutova
Copywriter: Marie Sept
Head of Art Direction: Tim Grötzinger
Client Service Director: Christian Pauli
Account Director: Larissa Schenkat
Account Manager: Maximilian Heib, Lena Cremers
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Senior Creative Producer: Michael Haller, Meike Kornrumpf
Executive Strategy Director: Chris Baumann
Production
Zauberberg Productions GmbH & Prettybird
Director: Jora Frantzis
DoP: Natasha Braier
Managing Partner: Andrea Roman , Frank Siegl
Executive Producer & Partner: Juliane Ellrich
Producer: Björn Krüger-Levy, Steffen Gregorowius
Production Coordinator: Dag Pepeonik , Vitor Bunkenburg
1st AD: Michael Salven
Service Production: Entity
Post Producer: Andreas Roteneicher, Cora Shanglin Ge
Editor: Michael Weicker / Sander Houtkruijer
Grading: Nicolas Gautier
VFX Studio / CGI - Spellwork
VFX Supervisor:Eric Schächter
VFX Editing: Maciej Sowilski
Music: Simon Heeger / 2wei Audio
Mix: Kraatz Studios
Inhouse CD: Marta Carbonell Amela
Online Artist: Neil Reynolds, James Johnston, Thomas Hansen, Mike Robinson, Philipp Fehlin, Kalle Max Hofman, Sam Hencher, Lonnie Bahr, André Bittencourt, Tom Freeman