250 REASONS NOT TO BUY THE MERCEDES-AMG PURESPEED

Mercedes-Benz campaign

No roof. No windshield. No compromises. For a car that defies logic, we created a campaign that did too. Pure rebellion, pure engineering, PureSpeed. Not advertising sales propositions, but reasons NOT to buy.

Directed by Tom Emmerson
Role: Graphic Design / Art Direction

Helmet-Kiss-STILL.jpg
Pommelhorse STILL - 4-5 copy 2.jpg
Champagne Rain STILL - 4-5.jpg
BaseCap_GIF.gif
SunTan-STILL---4-5.jpg
GTA.gif
Daft Punk STILL - 4-5 copy.jpg
Shopping STILL - 4-5 copy 2.jpg
BNM-MU-001_3.jpg
Skater STILL - 4-5.jpg
amg_in_the_city.jpg

Agency
antoni garage GmbH & Co. KG & TLGG x team x (Omnicom)

Creative Direction: David Kaufmann, Daniel Duhn, Ole Nagatis
Craft Direction: Sandra Uthmöller

Art Direction: Nithika Romy, Tatiana Kaufmann, Christoph Laurisch

Copywriter: David Kaufmann, Daniel Duhn, Basak Özkeskin

Production LE BERG

Awards: Cannes Lions

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Mercedes-Benz – Immortal G-Class