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250 Reasons not to buy the Mercedes-AMG PureSpeed - key visual Campaign · Film & Stills

250 Reasons
not to buy the Mercedes-AMG PureSpeed

[Client]Mercedes-AMG
[Year]2024
[Agency]antoni garage & TLGG
[Category][Campaign]
[Role]Art Direction · Graphic Design
[Award]Cannes Lions
The brief

No roof. No windshield. No compromises. For a car that defies logic, we created a campaign that did too. Pure rebellion, pure engineering, PureSpeed.

Not advertising sales propositions, but reasons NOT to buy. Directed by Tom Emmerson.

Role: graphic design · art direction
[ Campaign Stills ]01 — 05
250 Reasons still: helmet kissHelmet kiss
250 Reasons still: pommel horsePommel horse
250 Reasons still: champagne rainChampagne rain
250 Reasons animation: base capBase cap
250 Reasons still: sun tanSun tan
250 Reasons animation: GTAGTA
250 Reasons still: Daft PunkDaft Punk
250 Reasons still: shoppingShopping
250 Reasons still: make-upMake-up
250 Reasons still: skaterSkater
250 Reasons still: AMG in the cityAMG in the city
[ CASE STUDY ]2:14"
[ Credits ]antoni garage & TLGG x team x (Omnicom)
Team
Creative DirectionDavid Kaufmann, Daniel Duhn, Ole Nagatis
Craft DirectionSandra Uthmöller
Art DirectionNithika Romy, Tatiana Kaufmann, Christoph Laurisch
CopywritingDavid Kaufmann, Daniel Duhn, Basak Özkeskin
DirectionTom Emmerson
ProductionLE BERG
AwardsCannes Lions
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