Immortal G-Class - key visual Film · 8 min · Social

Immortal
G-Class

[Client]Mercedes-Benz
[Year]2022
[Agency]antoni
[Category][Film · Social]
[Role]Art Direction
[Awards]ADC 2023 · 1× Gold
The brief

A car that lasts forever deserves drivers who live forever.

For over 40 years, the G-Class has passed the test of time — around 80% of all G-Classes ever built are still on the roads. "Immortal G-Class" sets a monument to this unique longevity.

A journey into a fantastic universe of immortal beings: the world of vampires. Supernatural powers meet supernatural power.

My part: art direction · edit
Awards: Cannes Lions 2022 · 3× Shortlist / ADC 2023 · 1× Gold, 2× Silver, 3× Bronze
The film

A love that lasts forever. At the heart of the campaign: a modern interpretation of the classic Romeo and Juliet story. Globally acclaimed superstar rapper Young Jewell leads a double life. On one hand Nathan — young, naive, hopelessly in love with her. On the other: glamour, excess, and her mysterious followers, thirsty for the high life — and more.

"Immortal Love" is an eight-minute film epic about acceptance, diversity, the conflict of two worlds that could not be more different, and a secret love that overcomes these trenches — released on the day of love, Valentine's Day.

[ Immortal Film Grabs ]01 — 20
[ Campaign Stills ]01 — 13
[ Social ]12+ clips
Vampires are social creatures

Over a dozen clips extended "Immortal Love" across all social media channels — from interactive quizzes over humorous vampire shorts to a vampire's guide to car care.

Immortal G-Class social contentSocial clips
[ Credits ]antoni · ANORAK Film
Agency
Executive Creative DirectionMarcell Francke, Tilman Gossner
Creative DirectionChristopher Hoene, Christian Kies
Art DirectionTim Groetzinger, Tatiana Kaufmann
CopywritingDaniel Duhn, David Kaufmann
Digital Creative & UXKatsche Platz · UI: Verena Haber
Creative ProductionMarjorie Jorrot, Aras Sehatkar · Meike Kornrumpf, Stefan Bader, Sandra Stueker
AccountChristina Müller, Marica Pignatelli, Nikolina Rasic, Miriam El Mostaqui
StrategyJuliane Krause-Akelbein
Production
Production CompanyANORAK Film GmbH · Service: Radioactive Film
DirectionSebastian Strasser
DOPBenoit Soler
Production DesignRobin Brown · Costumes: Florie Vitse
EditMischa Meyer
Post / VFXThe Mill · VFX Supervisor: Stefan Susemihl
SoundString and Tins, London
MusicPlaydis Berlin · Georg von dem Bussche
GradingSlaughterhouse Berlin · Romola Davies
StillsAntonio Afonso · Online: POP.
AwardsCannes Lions 2022 · 3× Shortlist / ADC 2023 · 1× Gold, 2× Silver, 3× Bronze
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