Future 2021
Concept EQG
The brief
Mercedes-Benz presented their concept for an electric G-Class. We imagined the year 2021 through the eyes of 1979 — the year the G-Class was born.
The adventures of "Future 2021" are a strange journey through space and time, featuring aliens, talking robots and odd creatures. Directed by Nina Holmgren, produced by ANORAK Film.
My part: art direction
[ FILM ]01:58"
[ Film Grabs ]01 — 06
Film grab 01
Film grab 02
Film grab 03
Film grab 04
Film grab 05
Film grab 06[ Campaign Stills ]01 — 06
The stills
A retro-futuristic nostalgia featuring the cast of the film together with its main hero — the Concept EQG. Photographed by Alice Schillaci.
[ EQGorden ]Bonus film
The interview
We even transported Mercedes-Benz' Chief Design Officer Gorden Wagener into sci-fi realms. In "EQGorden" he gets into conversation with the film cast, talks about the Concept EQG, gives insights into the design process and how they preserved the original DNA of the G-Class.
[ Credits ]antoni · ANORAK Film
Agency
Executive Creative DirectionMarcell Francke, Tilman Gossner
Creative DirectionChristopher Hoene, Christian Kies
Art DirectionTim Groetzinger, Tatiana Kaufmann
CopywritingDaniel Duhn, David Kaufmann
Creative ProductionMarjorie Jorrot, Aras Sehatkar
AccountChristina Müller, Christian Pauli
StrategyJuliane Krause-Akelbein
Production
Production CompanyANORAK Film GmbH · Service: Radioactive Film
DirectionNina Holmgren
DOPMauro Chiarello
Production DesignRobin Brown · Styling: weRelease.studio
Music & SoundGeorg von dem Bussche · Wenke Kleine-Benne
VFXTime Based Arts
StillsAlice Schillaci · Online: RECOM